WINSUN Group Integrates Art and Asset Management to Expand High-End Market Presence

(中央社訊息服務20250901 11:35:56)WINSUN Group opened a new art space on Friday with the launch of WINSUN Auction’s inaugural exhibition Boundless Realm. At the same event, the Group announced the establishment of WINSUN Asset Management Co., Ltd. which will focus on overseas high-end real estate. Together, the two units will adopt a cross-sector model linking art and asset management to provide high-net-worth clients with wealth solutions that combine financial returns and lifestyle value.

WINSUN Group President Mr.Lin Po-Chun said the exhibition draws inspiration from Chu Teh-Chun’s painting Nanshan, symbolizing stability and reliance. “WINSUN aims to be a steadfast partner for collectors—protecting their assets while enhancing long-term value,” Mr.Lin said. The exhibition features works by Ju Ming, Li Chen, Dong Shaw-hwei, Ji Yong-ho, Takashi Murakami, KAWS and George Condo, spanning painting, sculpture and mixed media, creating a dialogue that bridges regions and generations.

Unlike traditional auction houses, WINSUN Auction emphasizes youth, innovation and international perspective. Through digital and video marketing, it seeks to connect with a new generation of collectors and position itself as a disruptive force in Asia’s art market.

Mr.Lin added that WINSUN adheres to its core philosophy of “Starting from Art”, aiming to become an “art asset Manager.” Beyond transactions, the Group provides long-term services including maintenance, management and value enhancement, helping collectors transform artworks into reliable and strategically managed assets.

The newly formed WINSUN Asset Management will leverage premium properties in locations such as Dubai and Osaka, integrating art with asset strategies. The general manager of WINSUN Asset, Pin Chiu, who brings more than 20 years of international real estate experience. Chiu has advised local governments in Yunlin and Yilan on large-scale land auctions and led multinational firms in planning 10 to 15 major projects annually, with over 1,000 completed transactions. His portfolio spans Europe, North America, Oceania, Japan and Southeast Asia, with assets exceeding NT$100 billion.

“WINSUN selects not only premium properties but those that meet both investment and lifestyle needs,” Mr.Lin said. “Our goal is to anchor in Taiwan while expanding globally, deepening our presence in contemporary art and asset management, and becoming the most trusted long-term partner for collectors.”