Yunlin Goods showcases Taiwan's agricultural potential for international market at 2026 THAIFEX – Anuga Asia

(中央社訊息服務20260707 15:16:52)The 2026 Thailand International Food Exhibition (THAIFEX – Anuga Asia) was held from May 26 to 30 at the Impact Exhibition Center in Bangkok. A landmark platform for expanding into the Southeast Asian market, this year, over 3,500 exhibitors from more than 60 countries participated in the event and Yunlin County presented its "Yunlin Good" brand. To support local businesses, Yunlin County Government also visited the exhibition, hoping to leverage the platform to deepen connections with the international market, lay a crucial foundation for expanding overseas channels for Yunlin agricultural products, and demonstrate Yunlin's concrete actions towards internationalization.

County Magistrate Chang Li-shan (張麗善) stated that Thailand is an important agricultural product production and consumption market in Southeast Asia and Yunlin uses "Yunlin Goods" as the main image for its participation in the exhibition to demonstrate Yunlin's integrated capabilities in the food industry. One of the exhibitors is Sheng Hua Food Company, a livestock and poultry company that has been deeply involved in the agricultural product processing industry for many years. They integrate Taiwanese agricultural products as their core raw materials, combining modern processing processes with a rigorous quality management system to create products with market recognition. They are an important representative of Yunlin agriculture's gradual shift from "origin advantage" to "brand export". Naturally Kowei Enterprise and EsunNew Company also participated in the event, who aim to expand into the Southeast Asian market with their outstanding products.

Chang further pointed out that Sheng Hua Food Company has a mature foundation in product research and development, processing technology, and food safety control. They offer flexibility to meet different international market demands and demonstrate a high degree of market adaptability and international competitiveness. Their main product categories cover ready-to-eat processed products and room-temperature storage products, fit for daily household use, channel sales, and overseas market promotion and possess good commercialization conditions and international sales potential. Naturally Kowei Enterprise is an oil producer with a 50-year history that manufactures pure bitter tea oil and sesame oil, while EsunNew Company is a rice milling factory dedicated to promoting rice culture and the nutritional value of rice products.

Yunlin County Government Agriculture Department Director Wei Sheng-de (魏勝德) said that the participation in the THAIFEX not only helps to expose Taiwan’s products but also builds long-term trust and cooperation with the international market. The county government will continue to support the industry by assisting businesses in acquiring international certifications, developing brand marketing strategies, and sales channel matchmaking. It will support top local enterprises in entering Southeast Asia and other international markets, ensuring "Yunlin Goods" as an important representative of Taiwanese agriculture going global.