Yunlin’s 2025 Taiwan Coffee Festival won Silver at MUSE Design Awards

(中央社訊息服務20260507 10:22:23)The 2025 Taiwan Coffee Festival hosted by the Yunlin County Government, has won the Silver Award at the internationally renowned MUSE Design Awards.This achievement adds another international honor to Taiwan's local festivals, showcasing Yunlin's success in coffee industry development and cultural curation while elevating Taiwanese coffee brands to the international stage.

Yunlin County Magistrate Chang Li-shan (張麗善) stated that the festival, centered in Gukeng for many years, has focused on upgrading and branding the coffee industry. By integrating agricultural, cultural, and design resources, the event has developed an international appeal. This marks the third time the festival has received international design recognition, a testament to the county government's long-term efforts in local revitalization and industrial transformation.

This year's winning entry utilized innovative curatorial thinking to connect diverse cities and brands and showcase the unique charm of Taiwanese coffee through spatial design, cultural experiences, and lifestyle aesthetics. By bringing together regional coffee businesses and creative brands, the event successfully attracted international attention and engaged younger generations, making "coffee" a vital medium connecting local land to the global community.

Wei Sheng-de (魏勝德), Director of Yunlin County Government’s Agriculture Department, stated that Gukeng is celebrated as the "Hometown of Taiwanese Coffee." The county government has continuously invested in the industry, establishing a complete value chain from cultivation and production to brand marketing. The festival provides a platform for local farmers and young entrepreneurs to gain visibility, allowing the world to taste the unique terroir of Yunlin.

The repeated success of Taiwan Coffee Festival in winning international awards demonstrates Yunlin's excellence in cultural creativity and agricultural transformation. The county government emphasized its intent to deepen its brand strategy, combining tourism, design, and industrial development to expand its international reach. The goal is to establish Yunlin not just as a production hub, but as a vital center for global coffee culture exchange.

The Yunlin County Government extends its sincere thanks to all participating farmers, businesses, and the curatorial team for their dedication. Moving forward, this award will serve as a catalyst for continued innovation, ensuring Taiwanese coffee continues to reach the world and that the world continues to see Yunlin.

Please refer to the website for detailed prize information: https://museaward.com/winner-info.php?id=236709