Yunlin Good Products Triumph at Foodex Japan 2026, Securing Over NT$100 Million in Orders

(中央社訊息服務20260507 10:22:56)The Foodex Japan 2026 concluded on March 13, marking a significant milestone for Taiwan’s agricultural exports. The Yunlin Goods showcase, situated within the Taiwan Pavilion, was bustling with visitors. Yunlin County Magistrate Chang Li-shan (張麗善) personally led a delegation of 10 local enterprises and cooperatives, including: Food Lee Company, Naturally Kowei Enterprise, Sheng Hua Food Company, Ruey Chyi Food Company, Yuan Jin Chuang Enterprise Company, Dounan Town Farmers' Association Grain Factory No. 2, Cheng Tai Sauce Food Company, Yunlin County Shun Hu Cooperative Farm, Zhan Shian Agricultural Biotechnology Company, and Yunlin County Farmers' Association. The exhibition drew an overwhelming volume of inquiries from overseas buyers, securing orders exceeding NT$100 million.

Magistrate Chang stated that the Yunlin Goods brand is built on a foundation of rigorous standards. Every featured item is locally produced and processed and must adhere to the three-tier quality control system. This strict screening mechanism ensures that only products of the highest quality represent the country on the world stage. She emphasizes that the government participates in the Foodex Japan and other international food exhibitions while working with overseas channels and distributors to actively promote Yunlin products to every corner of the world.

Chang said that participating businesses reported exceptional outcomes, noting strong interests from buyers across Japan, South Korea, Thailand, Hong Kong, China, the United States, and Canada. While Japanese businesses made up the majority of prospective partners, some Taiwanese firms even traveled to Tokyo specifically to facilitate cross-border trade discussions. Following the positive feedback received during the event, the delegation remains highly confident that these inquiries will translate into sustainable export growth.

The Yunlin County Government's Agriculture Department highlighted the county’s pivotal role as “Taiwan’s granary.” With a diverse output of agricultural and fishery products, Yunlin has a long history of international integration; for example, its romaine lettuce and American lettuce varieties have been exported to the Japanese market for years. Looking ahead, the county government aims to expand its export portfolio even further, ensuring that the breadth of Yunlin's local agriculture is recognized by consumers worldwide.